Stakeholder Selection and Funnel Positioning
Select two priority stakeholder groups with different ecosystemic roles and identify where each currently stands in the engagement funnel.
Practical rule: the funnel is not a sales device here. It is a diagnostic tool to see why stakeholders do not deepen their engagement.
Stakeholder A
Stakeholder B
Awareness
The stakeholder does not know the hub, or only recognises the name.
Consideration
The stakeholder is actively evaluating whether engagement is worth the risk and effort.
Participation
The stakeholder contributes data, time, governance capacity, evidence or operational activity.
Value Proposition and Magnet Design
For each stakeholder, define the value proposition across functional, relational and symbolic dimensions, then design one magnet that attracts them at their current stage.
A magnet is not what the hub wants to say. It is something valuable enough for the stakeholder to exchange time, attention, contact details or a first conversation.
Journey and Conversion Architecture
Build a short funnel path from the current stage forward. Focus on two or three transitions, not the entire funnel.
Each touchpoint is a micro-conversion opportunity: it moves the stakeholder forward, maintains engagement, or loses them.
Conversion Rate Estimate and Debrief
Estimate the distribution of organisations across funnel stages and identify the largest drop-off. Use this as a communication design diagnosis.